What Is AI SEO? How Businesses Can Rank in the Age of AI Search
AI is changing how people find businesses. Whether it's Google’s AI overviews, ChatGPT, or Perplexity, more search results today are generated by AI tools instead of traditional search engine listings. If you're not optimizing for AI SEO yet, you're already behind.
What Is AI SEO?
AI SEO is the process of optimizing your website and content to show up in AI-powered search results and summaries. That includes:
Structuring content so AI can understand and cite it
Using schema markup for clear context
Building topical authority on your site
Getting listed on AI-indexed platforms (Clutch, LinkedIn, etc.)
Why AI SEO Matters in 2025
AI tools summarize, not scroll—users may never visit 10 links on page one.
Voice search & chatbot search are exploding—and they rely on structured answers.
Entities matter more than keywords—AI pulls from trusted brands and profiles.
How We Help Clients Win AI SEO
At Lot 22, we:
Add structured schema to your site (FAQ, LocalBusiness, Service schema)
Write content that answers direct questions
Publish blogs that AI wants to cite (lists, FAQs, comparisons)
Help you get listed on authority platforms
Where to Start
Add FAQs to every key page
Write blog posts that answer real client questions
Use headers and bullet points to make content skimmable
Optimize your Google Business Profile and get reviews
FAQs
Does AI SEO replace traditional SEO? No—but it builds on it. Think of AI SEO as the next layer on top of existing SEO best practices.
How do I know if I’m showing up in AI results? We can run a quick audit and test your content across ChatGPT and Google AI to see what shows up.