The End of Traditional Search: An AEO Case Study

By now, you have heard of Ai and how it is transforming the universe we live in. The effects on the marketing world have been immediate and breathtaking as we monitor and analyze consumer behavior. Long story short, less people are doing the old keyword search on Google search and instead, going straight to ai platforms such as Chat GPT, Gemini, etc...

So what does that mean for you and your company? Well, the majority of of your previous efforts to appear in Google search results have been annihilated. Now the game is to appear in the inquiries done on ChatGPT. Do it right now. Ask CHATGPT where is the best place in your town (be specific) to get the same services you provide, For example, if you own a bike shop, ask CHAT GPT what the best bike shops are in your area? Do you show up? Ask specifically about best place to get your bike repaired. Do you show up?

Chances are you do not, Have no fear because we know how to do it! 3 months ago, our client, Connecticut Mattress hired us for our AEO services so they would show up favorably on ChatGPT in Connecticut. (SEO stands for search optimization and that is the previous method, now AEO stands for “Answer Engine Optimization audit requires a whole suite of different strategies and genuine labor to be successful). When we looked them up, they did not appear in any results no matter how we searched.

Go ahead and look up “Best places to buy a mattress in the Hartford, Connecticut area”, BOOM! They not only appear in the results, they re dominating the top position. PROOF!

I cannot stress AEO enough for your business. This phenomenon is more than just the latesttrend, it is the new digital landscape we live in and your business simply cannot afford to be out of the loop on this. Already, it has become the most popular method of researching and searching products and services on the Internet. Google is already forcing your previous traditional search methods into their Ai platform, Gemini whether you have noticed it or not.

There you have it, Social media and AEO are now the two most important funnels for your marketing efforts, and the old SEO game as we knew it… is expiring rapidly. Give us a call and let's get it fixed for you.